Owning a vacation rental in Florida can feel exciting, but the returns you get often depend on how well you adapt to the market. Recent data from the University of Florida’s Shimberg Center shows just how much things have shifted: the state’s median rent has climbed from about $1,238 to $1,719 over the last few years. That rise is not just a number – it reflects stronger demand, tighter supply, and guests who are becoming more selective about where they stay and what they’re getting for their money.
You don’t need dramatic upgrades or expensive renovations to stay ahead. Small adjustments, made with a bit of intention, can make a meaningful difference to your rental income. In this post, we will walk through a few steady, practical steps that can help you achieve stronger returns in 2026, no matter which part of Florida your rental is in.
5 Tips to Achieve the Highest Possible Rental Rate for Your Vacation Rental
The rentals that perform best usually have a balance of good upkeep, fair pricing, and reliable management. Here’s how you can work toward that mix:
- Update your pricing more often: Many owners set a rate and leave it unchanged for months. The market doesn’t really work that way anymore. Checking comparable homes every few weeks helps you stay aligned with real demand.
- Keep the home in solid working order: Guests appreciate homes that feel easy to live in – good lighting, working appliances, clean spaces, comfortable beds. These basic things quietly build trust and justify higher rates.
- Offer reasonable booking flexibility: Fair cancellation terms, thoughtful minimum stays, and quick responses create a smoother experience for guests. This often leads to better occupancy without lowering your price.
- Showcase the lifestyle surrounding the home: Whether your property is near Florida’s beaches, golf communities, theme parks, or quiet coastal towns, renters appreciate knowing what their days might look like. Lifestyle sells more than amenities.
- Lean on experienced property managers: Local experts understand what renters look for, which upgrades matter, how seasonal pricing shifts, and how to keep a property running without constant stress. Good management often leads to better income and fewer surprises.
At Jennette Properties, we understand the small decisions that shape your long-term ROI. Our local teams handle pricing, guest communication, maintenance, and everything in between so you can focus on the bigger picture.
If you’d like support that feels reliable and genuinely invested in your success, get in touch with our team today. We’d be happy to help you make the most of your rental in 2026 and beyond.
FAQs About Vacation Rentals in Florida
What is the best way to find a vacation rental in Florida?
The simplest way is to work with local property management professionals like Jennette Properties who know the neighborhoods well. They can guide you toward homes that have a history of strong rental performance instead of relying on guesswork.
Which are the best family vacation spots in Florida?
Places like Sarasota, Bradenton, Longboat Key, and nearby communities continue to attract families. Each offers a different kind of experience, so it helps to match the location with the type of guests you hope to attract.
How can I make my rental stand out in a competitive market?
Clear communication, clean presentation, timely maintenance, and honest, thoughtful listing descriptions go a long way. Renters respond well to homes that feel cared for.
