Think about your favorite place to stay. It’s probably not the cheapest one you’ve ever booked, right? You keep going back because it feels right. That’s because guests don’t fall in love with things. They fall in love with experiences. And this is where experiential branding comes in, because people don’t keep coming back for a checklist of amenities. They come back for how a place made them...
If you're managing or owning rental property and still ignoring green upgrades, you're leaving both money and demand on the table. Renters want to feel good about where they live. People are paying more attention to sustainability, especially younger tenants and long-term renters. Properties that offer eco-friendly features stand out in crowded rental markets, not just because they're greener, but because...