Think about your favorite place to stay. It’s probably not the cheapest one you’ve ever booked, right? You keep going back because it feels right. That’s because guests don’t fall in love with things. They fall in love with experiences. And this is where experiential branding comes in, because people don’t keep coming back for a checklist of amenities. They come back for how a place made them...
Because Sarasota and Manatee are coastal and low-lying, every property sits in a FEMA-mapped flood zone - some high risk, some moderate or low. FEMA's Risk Rating 2.0 prices flood insurance on actual, property-specific risk (distance to water, ground elevation, flood type), not just the old zone letter. Standard homeowners and renters policies don't cover floods (including storm surge or surface water)....