2025

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The Hidden Positioning Angle: Building a Luxury Brand Narrative That Keeps Guests Coming Back

Think about your favorite place to stay. It’s probably not the cheapest one you’ve ever booked, right? You keep going back because it feels right. That’s because guests don’t fall in love with things. They fall in love with experiences. And this is where experiential branding comes in, because people don’t keep coming back for a checklist of amenities. They come back for how a place made them...

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Insurance Insider: What Landlords & Renters Need to Know About Flood & Storm Coverage in Sarasota and Manatee Counties

Because Sarasota and Manatee are coastal and low-lying, every property sits in a FEMA-mapped flood zone - some high risk, some moderate or low. FEMA's Risk Rating 2.0 prices flood insurance on actual, property-specific risk (distance to water, ground elevation, flood type), not just the old zone letter. Standard homeowners and renters policies don't cover floods (including storm surge or surface water)....

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How AI & Smart Tech Are Transforming Vacation Rentals in 2025

If renters have to choose between two places and one has voice-controlled lighting, smart locks, and occupancy sensors, guess where they’re staying? Exactly. People aren’t just looking for clean sheets and a working shower anymore. They want convenience, security, and customization. That means being able to walk in, ask the lights to turn on, lock the door with their phone, and never think twice about...

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Eco-Friendly Upgrades That Boost Your Rental’s ROI and Appeal

If you're managing or owning rental property and still ignoring green upgrades, you're leaving both money and demand on the table. Renters want to feel good about where they live. People are paying more attention to sustainability, especially younger tenants and long-term renters. Properties that offer eco-friendly features stand out in crowded rental markets, not just because they're greener, but because...

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10 Sarasota Experiences You Can’t-Miss – All Within Minutes of Your Vacation Rental

Even if you're only in Sarasota for a few hours, there’s still so much you can soak up without rushing. This part of Florida’s Gulf Coast has a rhythm that’s calm but never boring. Whether you're in town for a sports event, business trip, or full-on beach getaway, this guide is here to help you make the most of your time, no matter how little of it you have. And by the way, almost every experience...

How Professional Property Management Protects Your Investment

A lot of people think property management is just about fixing leaky taps and collecting rent. Yes, those things indeed matter, but there’s a whole other side to it that most people never see. Especially when you’re talking about real investment protection, the kind that actually makes your property grow in value instead of draining your time and money. At Jennette Properties, that’s exactly what we...

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What Can You Expect in Your Luxury Rental from Jennette Properties?

If you’re thinking about booking a luxury rental through Jennette Properties for your seasonal stay, it’s only natural to wonder exactly what you’re getting for your money. After all, luxury rentals don’t come cheap, so you want to be sure you’re getting the full experience that matches the price. Now, here’s what you can expect in any luxury rental you book with us: Prime Locations The...

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Top 5 Reasons You Need a Property Manager for Your Sarasota/Manatee Investment Property

Rental income from property, especially in sought-after areas like Sarasota and Manatee, can be a stable, long-term source of wealth. It’s the kind of passive income that builds slowly, but reliably, over time. There’s a downside to it, though. With every new property you acquire comes another set of tenants, another roof that might need fixing, and another A/C unit that could go out in the middle of...

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Beyond the Beach: Uncovering Sarasota’s Hidden Gems

Beyond the Beach: Uncovering Sarasota’s Hidden Gems Almost everyone who comes to Sarasota obsesses over the white sand beaches and Gulf Coast sunsets. But, if you only come for the beach, you're missing out on the deeper charm that makes this city majestic. Sarasota may be known for its beaches but trust us when we say the real soul of this city lives inland. We highly recommend you step away from the...

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Top Five Tips for Maximizing Your Rental Property’s Appeal

When the rental market is booming, it's easy to assume tenants will line up for anything. But when the tide turns and more homes hit the market, the difference between a quick lease and an extended vacancy often comes down to one thing: appeal. There’s always another listing down the street, and if yours doesn’t grab attention, it’s going to sit there, empty, costing you money. Whether you’re...

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